The investigation of current situation of application on WeChat public platform by community health services centers in Shanghai
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摘要: 目的 了解当前上海市各卫生服务中心应用微信公众平台对外开展信息发布与健康宣教的状况,为加强服务中心的宣传力度提供建议和对策。 方法 通过微信App公众号及搜狗搜索引擎的搜索功能调查了上海市245家社区卫生服务中心的微信公众平台的开设、使用情况以及受众的参与度,采用SPSS 18.0统计学软件对调查结果进行分析,P<0.05为差异有统计学意义。此外,通过研究其中一家运营较为成功的社区卫生服务中心微信公众平台分析其运营的主要特质,以折线图展示平台平均月推送量与阅读量之间的关系。 结果 全市只有57家社区卫生服务中心(23.3%)拥有自己的微信公众平台,其中中心城区公众平台的开设比例为32.8%(39/119),郊区(县)的开设比例为23.3%(18/126),且在推送量和关注度方面均不理想,但中心城区的结果显著好于郊区(县)(P<0.01)。目前公众平台的运营存在的问题包括交互和其他拓展功能开发不足、更新推送不够及时、用户关注度较低及推送形式内容不尽合理等。此外,高频的更新和长期的运营时间是运营好公众平台的前提。 结论 目前社区卫生服务中心等基层医疗机构在利用社交网络平台开展信息发布和健康宣教方面尚处于起步状态,故应提高对此的重视,主动学习和借鉴优秀平台的运营经验,同时积极寻求第三方服务商的协助。Abstract: Objective To investigate the current situation of application on WeChat public platform by community health services centers to publish information and educate health in Shanghai,and propose the countermeasures to strengthen the centers'publicity. Methods The openness,use and fans'engagement of WeChat public platform of 245 community health services centers in Shanghai were investigated by utilizing the function of searching on WeChat APP and Sogou Search Engine.Data of the investigation Results were processed by SPSS 18.0,and a P value of <0.05 was considered statistically significant.In addition,one of the relative successful WeChat public platform of the community health services center have been studied and its main characteristic of operation was analyzed,the line graph was used to show the relationship between the update and reading quantity of the platform on average. Results Only 57(23.3%) community health services centers in the city had their own WeChat public platform,in which the rate of central city area and rural area were relatively 32.8%(39/119) and 23.3%(18/126).And the publications and attention were not unsatisfactory,of which urban area was significantly better than suburbs'(P<0.01);the current problems of operating the WeChat public platform included the deficiency of the interactive functions,update not timely,little attention,unreasonable content,and so on.Besides,High-frequency update and long-term operating time,were the precondition to operate a public platform successfully. Conclusion Basic medical institutions including the community health services centers are at the start in information publishing and health education by using social media platforms at present.Therefore,they ought to promote their attention to it,learn from and draw upon the operation experience of excellent platforms,and seek the third party service for assistance actively as well.
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