Volume 21 Issue 1
Jan.  2023
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Article Navigation >  Chinese Journal of General Practice  > 2023  >  21(1): 97-99
TANG Zhi-hong, WANG Zhao-xin, CAI Li-qiang. Using Organisational Communication Theory to Solve the Problem of Family Doctors Signing Contract[J]. Chinese Journal of General Practice, 2023, 21(1): 97-99. doi: 10.16766/j.cnki.issn.1674-4152.002821
Citation: TANG Zhi-hong, WANG Zhao-xin, CAI Li-qiang. Using Organisational Communication Theory to Solve the Problem of Family Doctors Signing Contract[J]. Chinese Journal of General Practice, 2023, 21(1): 97-99. doi: 10.16766/j.cnki.issn.1674-4152.002821
shu

Using Organisational Communication Theory to Solve the Problem of Family Doctors Signing Contract

doi: 10.16766/j.cnki.issn.1674-4152.002821
  • 1.

    Datuan Community Health Service Center, Pudong, Shanghai 201311, China

Funds:

 PWRsd2019-07

 20JZD027

  • Received Date: 2022-03-27
    Available Online: 2023-04-07
    Abstract
  •   Objective  This study aims to analyse the problems existing in the current signing communication of family doctors by using the theory of organisational communication and conducts strategic research.  Methods  This paper expounds the main ways of signing communication between family doctors and residents, analyses the advantages and disadvantages and proposes solutions to the problems of signing communication by using the theories of organisational communication, focusing on theory and interaction amongst groups.  Results  Contract signing is performed in two ways: internal communication and external communication. Internal communication primarily refers to the formal communication between the administrative department and family doctor on the signing work. Formal communication refers to the transmission and exchange of information in accordance with the express provisions of the organisation, relying on the official institutions and authority relationships of the administrative system as channels for information transmission and exchange, however, problems such as rigidity and monotony in the type of communication are observed. Communication outside the organisation is primarily informal oral communication between family doctors and residents with regard to contract signing. Thus, this study aims to change the attitude and behaviour of the person being communicated through communication, and the two parties can reach a consensus. However, the communication method is too simple, and it lacks effective communication skills. The contract only stays at the level of "propaganda".  Conclusion  Facing such a new thing as family doctor contracting, communication channels must be expanded, and the two-way communication mechanism between administrative departments and family doctors must be implemented. In addition, a consensus between the two sides must be achieved. Multiple communication channels must be established, and the interaction amongst the groups must be used. Moreover, a good atmosphere for signing a contract within the community must be established to deepen communication from publicity to communication, and the "focus theory" must be used to adopt diversified communication methods for different groups. Family doctors should improve their communication skills to achieve the premise of signing a contract and provide valuable services, such as signing services and solving the health problems of contracted residents.

     

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